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Privacy Policy

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Last updated: 21st January 2026

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This Privacy Policy explains how Strength Positive Ltd ("we", "us", "our") collects, uses, stores, and protects your personal data. We are committed to protecting your privacy and handling your data transparently and securely, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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By using our services or providing your personal data, you acknowledge that you have read and understood this Privacy Policy.

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1. Who We Are

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Business name: Strength Positive Ltd
Location: England, United Kingdom
Contact email: strengthpositive@gmail.com

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For the purposes of data protection law, we are the data controller responsible for your personal data.

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2. What Personal Data We Collect

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We may collect and process the following categories of personal data:

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2.1 Identity & Contact Information

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  • Name

  • Date of birth

  • Email address

  • Phone number

  • Emergency contact details

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2.2 Health & Fitness Information (Special Category Data)

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  • Health questionnaires (e.g. PAR-Q)

  • Injury history, medical conditions, pregnancy status

  • Medications (where disclosed)

  • Fitness assessments, progress notes, and training history

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2.3 Payment & Transaction Data

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  • Payment records

  • Subscription details

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We do not store full card details. Payments are processed securely via third-party payment providers.

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2.4 Marketing & Media

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  • Photographs or videos taken during training sessions (where consent has been given)

  • Testimonials or feedback you provide

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3. How We Collect Your Data

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We collect personal data when you:

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  • Enquire about our services

  • Sign up to personal training, group training, or trial programmes

  • Complete health forms or questionnaires

  • Make payments or manage your membership

  • Communicate with us via email, phone, or social media

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4. How We Use Your Personal Data

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We use your data to:

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  • Provide and manage personal training and group training services

  • Design safe and effective training programmes

  • Communicate with you about sessions, scheduling, and services

  • Process payments and manage subscriptions

  • Maintain accurate records for business and legal purposes

  • Improve our services

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Health-related data is used solely to support your safety and training and is processed with your explicit consent.

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5. Legal Basis for Processing

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Under UK GDPR, we rely on the following lawful bases:

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  • Contract – to provide the services you have signed up for

  • Consent – for processing health data and using photos/videos for marketing

  • Legal obligation – where required by law (e.g. accounting records)

  • Legitimate interests – to operate and improve our business (where these do not override your rights)

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You may withdraw consent at any time by contacting us in writing.

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6. Data Sharing

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We do not sell or rent your personal data.

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We may share data only with:

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  • Payment processors

  • Booking, CRM, or membership management software providers

  • Professional advisers (e.g. accountants, legal advisers)

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All third parties are required to process your data securely and in accordance with data protection law.

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7. Data Storage & Security

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  • Personal data is stored securely, either digitally or in locked physical storage.

  • Access to data is limited to authorised personnel only.

  • We take reasonable steps to protect your data from loss, misuse, unauthorised access, or disclosure.

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8. How Long We Keep Your Data

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We retain personal data only for as long as necessary:

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  • Client records: for the duration of your membership and a reasonable period afterwards

  • Financial records: as required by UK tax law

  • Marketing content: until consent is withdrawn

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When data is no longer required, it is securely deleted or destroyed.

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9. Your Data Protection Rights

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Under UK GDPR, you have the right to:

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  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time (where processing is based on consent)

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To exercise your rights, please contact us using the details above.

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10. Photography, Video & Marketing

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Where you have given consent:

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  • Photos or videos may be used for marketing purposes (e.g. website, social media)

  • You may withdraw consent for future use at any time

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Withdrawal of consent does not affect content already lawfully published.

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11. Complaints

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If you have concerns about how your data is handled, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority.

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12. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time. The most current version will always be available on request or at our premises.

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13. Contact Us

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If you have any questions about this Privacy Policy or how we handle your data, please contact:

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Strength Positive Ltd
Email: strengthpositive@gmail.com

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